Communication | Rowman & Littlefield

Communication

link and cover image for the book Advertising Account Planning: New Strategies in the Digital Landscape, Second Edition
Advertising Account Planning: New Strategies in the Digital Landscape, Second Edition
KELLI S. BOLING; CAROL J. PARDUN; BETH E. BARNES AND SHERI J. BROYLES
Rowman & Littlefield Publishers • February 2025 • Textbook
link and cover image for the book Sportscasting in the Digital Age: More than the Game
Sportscasting in the Digital Age: More than the Game
JOHN MCGUIRE
Rowman & Littlefield Publishers • February 2025 • Textbook
link and cover image for the book Computer-Mediated Communication: A Theoretical and Practical Introduction to Online Human Communication, Second Edition
Computer-Mediated Communication: A Theoretical and Practical Introduction to Online Human Communication, Second Edition
CALEB T. CARR
Rowman & Littlefield Publishers • January 2025 • Textbook
link and cover image for the book Global Journalism: Understanding World Media Systems, Second Edition
Global Journalism: Understanding World Media Systems, Second Edition
EDITED BY DANIELA V. DIMITROVA
Rowman & Littlefield Publishers • January 2025 • Textbook
link and cover image for the book Media Literacy in Action: Questioning the Media, Second Edition
Media Literacy in Action: Questioning the Media, Second Edition
RENEE HOBBS
Rowman & Littlefield Publishers • January 2025 • Textbook
link and cover image for the book Sports Journalism: An Introduction to Reporting and Writing, Third Edition
Sports Journalism: An Introduction to Reporting and Writing, Third Edition
JAMES R. SCHAFFER; STEVE SCHAFFER; AMIE JUST AND KATHRYN T. STOFER
Rowman & Littlefield Publishers • November 2024 • Textbook
link and cover image for the book Strategic Communication Research in the Age of AI: Quantitative and Qualitative Methods
Strategic Communication Research in the Age of AI: Quantitative and Qualitative Methods
YOUNG JOON LIM
Rowman & Littlefield Publishers • November 2024 • Textbook
link and cover image for the book Dr. Seuss and the Art of War: Secret Military Lessons
Dr. Seuss and the Art of War: Secret Military Lessons
EDITED BY MONTGOMERY MCFATE - FOREWORD BY GENERAL DAVID PETRAEUS, US ARMY (RET.)
Rowman & Littlefield Publishers • August 2024 • Textbook
link and cover image for the book The Rules of Public Relations: Legal and Ethical Issues in Contemporary Practice
The Rules of Public Relations: Legal and Ethical Issues in Contemporary Practice
CAYCE MYERS
Rowman & Littlefield Publishers • July 2024 • Textbook
link and cover image for the book Social Media and Society: An Introduction to the Mass Media Landscape, Second Edition
Social Media and Society: An Introduction to the Mass Media Landscape, Second Edition
REGINA LUTTRELL AND ADRIENNE A. WALLACE
Rowman & Littlefield Publishers • July 2024 • Textbook
link and cover image for the book Global Communication: A Multicultural Perspective, Fourth Edition
Global Communication: A Multicultural Perspective, Fourth Edition
EDITED BY YAHYA R. KAMALIPOUR
Rowman & Littlefield Publishers • March 2024 • Textbook
link and cover image for the book Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution, Fourth Edition
Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution, Fourth Edition
KEITH A. QUESENBERRY
Rowman & Littlefield Publishers • February 2024 • Textbook
link and cover image for the book The Mediated World: A New Approach to Mass Communication and Culture, Second Edition
The Mediated World: A New Approach to Mass Communication and Culture, Second Edition
DAVID T. Z. MINDICH
Rowman & Littlefield Publishers • January 2024 • Textbook
link and cover image for the book Political Campaign Communication: Principles and Practices, Tenth Edition
Political Campaign Communication: Principles and Practices, Tenth Edition
ROBERT E. DENTON JR.; BEN VOTH; JUDITH S. TRENT AND ROBERT V. FRIEDENBERG
Rowman & Littlefield Publishers • November 2023 • Textbook
link and cover image for the book The Voter's Guide to Election Polls, Sixth Edition
The Voter's Guide to Election Polls, Sixth Edition
MICHAEL W. TRAUGOTT AND PAUL J. LAVRAKAS
Rowman & Littlefield Publishers • November 2023 • Textbook
link and cover image for the book Watch Your Words: Journalistic Writing and Editing for the Digital Age, Fifth Edition
Watch Your Words: Journalistic Writing and Editing for the Digital Age, Fifth Edition
MARDA DUNSKY
Rowman & Littlefield Publishers • November 2023 • Textbook
link and cover image for the book Gender and Journalism: An Intersectional Approach
Gender and Journalism: An Intersectional Approach
MARY ANGELA BOCK
Rowman & Littlefield Publishers • August 2023 • Textbook
link and cover image for the book Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement
Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement
LAURENCE MINSKY; SUSAN WESTWATER; SCOT WESTWATER AND COLLEEN FAHEY - FOREWORD BY PHILIP KOTLER
Rowman & Littlefield Publishers • July 2023 • Textbook
link and cover image for the book Positive Communication for Leaders: Proven Strategies for Inspiring Unity and Effecting Change
Positive Communication for Leaders: Proven Strategies for Inspiring Unity and Effecting Change
JULIEN C. MIRIVEL AND ALEXANDER LYON
Rowman & Littlefield Publishers • July 2023 • Textbook
link and cover image for the book Integrated Marketing Communication: Creative Strategy from Idea to Implementation, Fourth Edition
Integrated Marketing Communication: Creative Strategy from Idea to Implementation, Fourth Edition
ROBYN BLAKEMAN
Rowman & Littlefield Publishers • July 2023 • Textbook