Rowman & Littlefield Publishers
Pages: 256
Trim: 6¼ x 9½
978-1-5381-1518-3 • Hardback • February 2020 • $69.00 • (£53.00) - Currently out of stock. Copies will arrive soon.
978-1-5381-1519-0 • Paperback • February 2020 • $35.00 • (£30.00) - Currently out of stock. Copies will arrive soon.
978-1-5381-1520-6 • eBook • February 2020 • $33.00 • (£25.00)
David A. Jones is a professor of political science at James Madison University.
Chapter 1: The Electoral Landscape
Chapter 2: Targeting, Persuasion, and Mobilization
Chapter 3: Voter and Candidate Research
Chapter 4: Earned Media
Chapter 5: Paid Media
Chapter 6: Social Media
Chapter 7: The Ground Game
Chapter 8: Fundraising
Political Campaigning in the U.S.: Managing the Chaos offers a unique blend of scholarly analysis and practical insights into the world of U.S. electoral politics. It bridges the gap between political science research on electoral politics and the real-world practice of campaigning.
— Ryan LaRochelle, University of Maine
An accessible text explaining modern campaign techniques, illustrated with examples of the most recent U.S. campaigns.
— Annemarie Walter, University of Nottingham
[A] comprehensive look at the practice and tactics of American electoral campaigns, including an examination of the most current methods.
— Nicholas Goedert, Virginia Tech